Lanita Blue Nails is a nail design business in Oklahoma City, owned by Mariah Gillespie. She wanted to reflect her love of 60s & 70s design, to reach a customer that wanted creative art nails in a similar aesthetic. I used color & simple shapes to reflect that identity.
Lanita Blue reaches most of their customers via Instagram, so I also formatted all her pricing & policies to be accessible via Instagram stories. These also reflect the creative vision of the business.